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Capabilities

Application Expertise

A perspective that knows the category.

Overview

The same raw material behaves differently in a face serum and in a hair conditioner. Our application team makes recommendations knowing the specific dynamics of skin care, hair care, sun care, cleansing and colour cosmetics.

We narrow down the raw material list by taking your target audience, the positioning of the product and the market it will be sold in into account. That way the formula you start testing is already close to what the category expects.

Approach by category

  • Efficacy and sensorial balance in skin care
  • The care-performance relationship in hair care
  • Filter compatibility and stability in sun care
  • Texture solutions in cleansing and colour cosmetics

You can also review our catalogue recommendations by application area using the filters on the products page.

Other Capabilities