Privacy Policy
This policy explains how your data is collected, used and protected when you visit latro.com.tr and its subdomains. For the statutory notice on personal data processing, please also review our KVKK Personal Data Protection Notice.
Last updated: August 5, 2026
1. Scope
This policy covers all services provided through the latro.com.tr domain and the beauty, household, textile, cropcare and antifoams subdomains. Third-party sites linked from our website fall outside this policy.
2. Information We Collect
- Information you provide directly: data entered into membership, request, job application and contact forms
- Automatically collected information: country derived from IP address, browser and device type, pages visited, products viewed
- Information collected through cookies: session status, language preference, security verification
- Text and voice recordings you send to the AI assistant
3. Cookies
We use cookies and similar technologies (pixels, gifs, etc.) to improve your experience during your visit. The cookies we use fall into three categories:
Essential cookies allow you to navigate the site and access password-protected areas. Without them we cannot operate the site; they cannot be disabled.
Functional cookies make the site usable by remembering your choices, such as your language preference.
Analytics cookies produce statistics such as visitor numbers, pages viewed and navigation paths. In these measurements, carried out with Google Analytics, your IP address is masked and anonymised; the data collected does not identify individual visitors and is used in aggregated form.
The table below lists all cookies used on the site:
| Cookie | Purpose and duration |
|---|---|
| Session cookie | Essential. Keeps you signed in. Invalidated when the session expires. |
| latro_locale | Essential. Remembers your selected language. 1 year. |
| latro_vertical | Essential. Stores which market site you are viewing in the preview environment. |
| latro_cookie_consent | Essential. Stores your cookie choice ('all' or 'essential only') so the banner is not shown again. 1 year. |
| Cloudflare Turnstile | Essential. Prevents forms from being submitted by bots. |
| latro_vid | Analytics — ONLY with your consent. Holds a random identifier for unique visitor counting; it is not linked to your name or account. 1 year. Not created at all if you do not consent. |
| Google Analytics | Analytics — ONLY with your consent. Measures site usage; your IP address is masked. If you do not consent, gtag.js is never loaded onto the page. |
4. Use of Information
We use the information we collect solely to provide the service, fulfil your requests, ensure site security and improve service quality. We do not sell, rent or transfer your personal data to third parties for marketing purposes.
5. Data Security
Technical measures we take to protect your data:
- All site traffic is encrypted with HTTPS; unencrypted connections are automatically redirected to a secure connection
- Passwords are never stored in plain text; they are kept as irreversible hashes
- Session keys are stored in hashed form in the database
- Security headers such as Content Security Policy, clickjacking and content-type protection are applied
- Forms are protected by bot protection and rate limiting
- Rich content entered by users is sanitised for malicious code before publication
- Expired sessions, old security records and e-mail records older than 90 days are deleted automatically
6. Third-Party Services
Our website is hosted on Cloudflare infrastructure. We use Google Analytics for visitor statistics, Google Gemini for the AI assistant and Microsoft Azure for voice responses. These providers' own privacy policies apply.
7. Children's Privacy
Our website is intended for corporate users and is not designed to serve individuals under the age of 18. We do not knowingly collect personal data from persons under 18.
8. Changes to This Policy
We may update this policy from time to time. The current version is always published on this page, with the last update date shown at the top.
9. Contact
For privacy-related questions and requests, you can reach us at info@latro.com.tr.